This statistic shows the revenue growth of China's online shopping guide sector from 2016 to 2019 with forecasts up till 2021. In 2019, China's online shopping guide market grew by 14.1 percent from the previous year.
Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021
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Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021
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The data are calculated based on the publicly available materials and interview with companies in iResearch statistical model.
Supplementary notes
*Estimated.
Figures only included revenue from shopping-guide e-commerce websites. Revenue from We Media was not included.
Both horizontal and vertical shopping-guide e-commerce websites were included. .
Revenues for the online shopping-guide services included online shopping, offline shopping guide and/or cashback, hotel and travel booking guide and/or cashback services.
Revenue only included revenue from online shopping guide services and advertisements. The product sales by channels of online shopping guide websites were not included.
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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iResearch. (August 28, 2020). Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/
iResearch. "Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021." Chart. August 28, 2020. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/
iResearch. (2020). Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/
iResearch. "Revenue Growth of China's Online Shopping Guide Sector from 2016 to 2019 with Estimates until 2021." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/
iResearch, Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021 Statista, https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/ (last visited April 26, 2025)
Revenue growth of China's online shopping guide sector from 2016 to 2019 with estimates until 2021 [Graph], iResearch, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/871223/china-revenue-year-on-year-change-in-online-shopping-guide-sector/
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