In 2018, market leader zalando.de generated 954,7 million U.S. dollars via the sale of clothing articles in Germany. The online store otto.de was ranked second with a revenue of 924,4 million U.S. dollars.
Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales
(in million U.S. dollars)
The e-commerce market category “Clothing” covers the digital sale of almost all types of clothing articles, including men, women and children clothing (+4 years), underwear, costumes and workwear. Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this category.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (June 7, 2019). Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb
ecommerceDB.com. "Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars)." Chart. June 7, 2019. Statista. Accessed November 16, 2024. https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb
ecommerceDB.com. (2019). Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb
ecommerceDB.com. "Most Popular Online Stores in The Clothing Segment in Germany in 2018, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jun 2019, https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb
ecommerceDB.com, Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb (last visited November 16, 2024)
Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, June 7, 2019. [Online]. Available: https://www.statista.com/forecasts/871108/top-online-stores-germany-clothing-ecommercedb
