This statistic presents a ranking of the most popular online stores in Italy in the toys and baby segment in 2021, sorted by annual net e-commerce sales.
In 2021, market leader amazon.it generated 435 million U.S. dollars via the sale of toy and baby products in Italy. The online store prenatal.com was ranked second with a revenue of 29 million U.S. dollars.
Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales
(in million U.S. dollars)
The e-commerce market category “Toys & Baby” includes the sale of toys, and products for infants (e.g. clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats).
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (October 18, 2022). Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb
ecommerceDB.com. "Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales (in million U.S. dollars)." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb
ecommerceDB.com. (2022). Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb
ecommerceDB.com. "Most Popular Online Stores in The Toys and Baby Segment in Italy in 2021, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb
ecommerceDB.com, Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb (last visited August 25, 2024)
Most popular online stores in the toys and baby segment in Italy in 2021, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, October 18, 2022. [Online]. Available: https://www.statista.com/forecasts/871098/top-online-stores-italy-toys-baby-ecommercedb