Marketers investing in advanced TV advertising in the U.S. 2018, by platform

Published by
Michele Majidi,
Jan 5, 2023
The statistic shows the share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform. It was found that 40 percent of surveyed industry professionals had been already investing in addressable TV opportunities.

Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform

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Release date

May 2018

Region

United States

Survey time period

December 2017

Number of respondents

300 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

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Statistics on " TV advertising in the United Kingdom "

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Overview

5

Major players

5

Marketer insights

7

Consumer insights

8

Spotlight: connected TV

5

Further related statistics

3

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Statistics

Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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