The statistic shows the share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform. It was found that 40 percent of surveyed industry professionals had been already investing in addressable TV opportunities.
Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform
Characteristic
Share of respondents
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Advertiser Perceptions. (May 23, 2018). Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. "Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform." Chart. May 23, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. (2018). Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions. "Share of Marketers Investing in Advanced Tv Advertising in The United States as of December 2017, by Platform." Statista, Statista Inc., 23 May 2018, https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/
Advertiser Perceptions, Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform Statista, https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/ (last visited July 23, 2024)
Share of marketers investing in advanced TV advertising in the United States as of December 2017, by platform [Graph], Advertiser Perceptions, May 23, 2018. [Online]. Available: https://www.statista.com/statistics/870958/investment-in-advanced-tv-by-platform/