Preference for Uber or taxis in Canada by age 2018

A 2018 survey of Canadian adults found a preference for traditional taxis over Uber increases with age. 55 percent of respondents aged over 65 preferred taxis, while only 14 percent preferred Uber, with the remainder undecided. Conversely, 49 percent of respondents aged between 18 and 24 preferred Uber, compared to 23 percent who preferred taxis.

Groups who prefer ridesharing

The findings in Canada mirror similar studies in the United States. According to a 2018 survey, younger adults in the United States are both more familiar with and more frequent users of ridesharing services like Uber. Wealth also seems to have an impact, with higher income groups in both Canada and the United States being more open towards ridesharing.

Ridesharing versus taxis

The general benefit of ridesharing is that if offers a service similar to taxis at a cheaper price. Through an online platform, ridesharing services match customers with drivers of a private vehicle. This means that payment for the ride is technically made to the driver, with the ride sharing company receiving a portion from the driver as a fee. Controversially, this process allows ridesharing companies to reduce costs by avoiding the regulations applicable to taxis, and by making drivers responsible for the purchase and maintenance of their own vehicle. Despite this controversy, and regardless age, a majority of Canadian agree that taxi cab companies should improve to compete with Uber.