This statistic presents the results of a survey on the breakfast products brand awareness in Germany from 2014 to 2021. In 2021, 44.4 percent of respondents reported making purchase decisions based on the price of the product. By comparison, 28.9 percent of respondents preferred brand products.
When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019, 2019: VuMA 2020; 2020: VuMA 2021.
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
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VuMA. (November 17, 2021). When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/
VuMA. "When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/
VuMA. (2021). When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/
VuMA. "When Buying Breakfast Products (E.G. Muesli, Cornflakes, Etc), Is The Price or The Brand More Important to You?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/
VuMA, When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you? Statista, https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/ (last visited November 21, 2024)
When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you? [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/870165/breakfast-products-brand-awareness-germany/
