This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred smartphone brands. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 43.8 percent of respondents prefer an Apple iPhone based on their loyalty to the brand; 23.2 percent of respondents prefer this brand without any feeling of loyalty.
United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (May 15, 2018). United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty." Chart. May 15, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/
The Brand Strength Monitor. (2018). United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand Preferences for Smartphones from February through April 2018, by Recent Purchase Based on Loyalty." Statista, Statista Inc., 15 May 2018, https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/
The Brand Strength Monitor, United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty Statista, https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/ (last visited December 21, 2024)
United States: Brand preferences for smartphones from February through April 2018, by recent purchase based on loyalty [Graph], The Brand Strength Monitor, May 15, 2018. [Online]. Available: https://www.statista.com/statistics/869974/us-brand-preferences-for-smartphones-based-on-loyalty/
