This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred midsize sedan brands. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 18.7 percent of respondents prefer a Toyota midsize sedan based on their loyalty to the brand; 22.5 percent of respondents prefer this brand without any feeling of loyalty.
United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty
Characteristic
Recent purchase based on loyalty
Recent purchase not based on loyalty
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The Brand Strength Monitor. (May 15, 2018). United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty." Chart. May 15, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/
The Brand Strength Monitor. (2018). United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/
The Brand Strength Monitor. "United States: Brand Preferences for Midsize Sedans from February through April 2018, by Recent Purchase Based on Loyalty." Statista, Statista Inc., 15 May 2018, https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/
The Brand Strength Monitor, United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty Statista, https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/ (last visited July 22, 2024)
United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty [Graph], The Brand Strength Monitor, May 15, 2018. [Online]. Available: https://www.statista.com/statistics/869961/us-brand-preferences-for-midsize-sedans-based-on-loyalty/
