Americans' preferred big box retailers from February to April 2018, based on loyalty

United States: Brand preferences for big box retailers from February through April 2018, by recent purchase based on loyalty

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Release date

May 2018

Region

United States

Survey time period

February 2018 to April 2018

Number of respondents

897 respondents

Age group

18 years and older

Special properties

demographically balanced adult big box retailer shoppers in the U.S. ages 18 to 74

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on loyalty: n=517
Recent purchase based on loyalty: n=380.

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