This statistic shows the results of a survey on the level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018. The survey found that 28 percent of intermediaries stated to be very confident in their understanding of AI, whereas advertisers were less sure of their understanding with 30 percent stating to not be confident at all.
Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018
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IAB Europe. (July 11, 2018). Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. "Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018." Chart. July 11, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. (2018). Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe. "Level of Understanding of Artificial Intelligence (Ai) Technology among Advertising Professionals in Europe in 2018." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
IAB Europe, Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 Statista, https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/ (last visited December 22, 2024)
Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018 [Graph], IAB Europe, July 11, 2018. [Online]. Available: https://www.statista.com/statistics/869758/ai-understanding-among-ad-professionals-in-europe/
