Level of understanding of AI technology among ad professionals in Europe 2018

Published by
J. G. Navarro,
Oct 30, 2023
This statistic shows the results of a survey on the level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018. The survey found that 28 percent of intermediaries stated to be very confident in their understanding of AI, whereas advertisers were less sure of their understanding with 30 percent stating to not be confident at all.

Level of understanding of artificial intelligence (AI) technology among advertising professionals in Europe in 2018

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Sources

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Release date

July 2018

Region

Europe

Survey time period

March and April 2018

Number of respondents

1,000*

Special properties

advertisers, agencies, publishers and intermediaries in 31 markets

Method of interview

Online survey

Supplementary notes

* The source states the number of respondents as "over 1,000".

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

Further related statistics

2

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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