The graph shows the results of an Ipsos survey on the brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018. During the survey fielded in April and May 2018, 68 percent of respondents in the United States recognized Coca-Cola as a FIFA partner and World Cup sponsor.
Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018
among internet users who had seen, heard or read about the FIFA World Cup
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "Name as many of the official FIFA partners and official 2018 World Cup sponsors that you are aware of."
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Ipsos. (June 7, 2018). Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/
Ipsos. "Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018." Chart. June 7, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/
Ipsos. (2018). Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/
Ipsos. "Brand Recognition of Selected Fifa Partners and World Cup Sponsors in The United States as of May 2018." Statista, Statista Inc., 7 Jun 2018, https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/
Ipsos, Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018 Statista, https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/ (last visited December 22, 2024)
Brand recognition of selected FIFA partners and World Cup sponsors in the United States as of May 2018 [Graph], Ipsos, June 7, 2018. [Online]. Available: https://www.statista.com/statistics/869183/brand-awareness-fifa-sponsor-usa/
