This statistic shows the results of a survey among European advertisers, agencies and publishers on the key performance indicators (KPIs) they would like to use to measure digital advertising compared to those they actually used in reality in 2018. The survey found that 88 percent of marketers stated that they would like to use brand awareness as a KPI, whereas only 68 percent reported to use this in reality.
Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018
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IAB Europe. (June 6, 2018). Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/
IAB Europe. "Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018." Chart. June 6, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/
IAB Europe. (2018). Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/
IAB Europe. "Digital Advertising Kpis Marketers Would like to Use and Are Currently Using in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/
IAB Europe, Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018 Statista, https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/ (last visited December 22, 2024)
Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/869051/digital-ad-kpis-vision-vs-reality-in-europe/
