This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure consumer receptivity to advertising campaigns in 2018. During the survey, 81 percent of respondents stated that the consumer's level of attention had the highest impact on receptivity.
Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (June 6, 2018). Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. "Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018." Chart. June 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. (2018). Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe. "Most Important Factors to Ensure Consumer Receptivity to Advertising Campaigns in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/
IAB Europe, Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 Statista, https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/ (last visited July 22, 2024)
Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/869026/ad-targeting-top-factors-for-consumer-receptivity-in-europe/