This statistic illustrates the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group. During the fourth quarter of 2017, 27 percent of Millennials stated to have discovered a brand through recommendations on social media, while only 17 percent of Baby Boomers reported similarly.
Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
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GWI. (May 15, 2018). Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. "Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group." Chart. May 15, 2018. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. (2018). Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. "Share of Worldwide Internet Users Who Discover Brands via Recommendations on Social Media as of 4th Quarter 2017, by Age Group." Statista, Statista Inc., 15 May 2018, https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI, Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group Statista, https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/ (last visited November 15, 2024)
Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group [Graph], GWI, May 15, 2018. [Online]. Available: https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
