This statistic illustrates the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group. During the fourth quarter of 2017, 27 percent of Millennials stated to have discovered a brand through recommendations on social media, while only 17 percent of Baby Boomers reported similarly.
Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (May 15, 2018). Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. "Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group." Chart. May 15, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. (2018). Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI. "Share of Worldwide Internet Users Who Discover Brands via Recommendations on Social Media as of 4th Quarter 2017, by Age Group." Statista, Statista Inc., 15 May 2018, https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
GWI, Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group Statista, https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/ (last visited December 18, 2024)
Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group [Graph], GWI, May 15, 2018. [Online]. Available: https://www.statista.com/statistics/869006/online-brand-discovery-recommendations-social-media-worldwide/
