This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure that advertising campaigns reach the target consumer in 2018. During the survey, 80 percent of respondents stated that relevant context of the editorial or content environment had the most impact on target consumer reach.
Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018
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IAB Europe. (June 6, 2018). Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. "Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018." Chart. June 6, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. (2018). Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. "Most Important Factors to Ensure That Advertising Campaigns Reach The Target Consumer in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe, Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 Statista, https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/ (last visited December 21, 2024)
Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
