This statistic shows the results of a survey among European advertisers, agencies and publishers on the most important factors to ensure that advertising campaigns reach the target consumer in 2018. During the survey, 80 percent of respondents stated that relevant context of the editorial or content environment had the most impact on target consumer reach.
Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018
Characteristic
Share of respondents
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IAB Europe. (June 6, 2018). Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. "Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018." Chart. June 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. (2018). Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe. "Most Important Factors to Ensure That Advertising Campaigns Reach The Target Consumer in Europe in 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
IAB Europe, Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 Statista, https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/ (last visited July 22, 2024)
Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868992/effective-ad-targeting-top-factors-for-reach-in-europe/
