U.S. Millennial interest in purchasing products discovered via social media 2017

Published by Statista Research Department, Sep 21, 2023
This statistic presents the share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78 percent of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.

Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017

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Release date

May 2018

Region

United States

Survey time period

August 2017

Number of respondents

1,000 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers

Supplementary notes

Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"

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