The graph shows the results of an Ipsos survey on consumer habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018. During the survey fielded in April and May 2018, 89 percent of respondents in the United States stated that they intended to watch the games with friends and/or family.
Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018
Characteristic
Will watch the games with friends and/or family
Will watch the games with work colleagues
Will go to a bar or restaurant to see part of the World Cup
among internet users who had seen, heard or read about the FIFA World Cup
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "Which of the following things do you expect you will do during the 2018 FIFA World Cup?"
*The source provides the following information about the methodology: "The survey was conducted via the Ipsos Online Panel system in 27 countries around the world including: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.
Approximately 1000 individuals aged 16 -64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16 -64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey."
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Ipsos. (June 7, 2018). Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/
Ipsos. "Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018." Chart. June 7, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/
Ipsos. (2018). Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/
Ipsos. "Consumer Viewing Habits during The 2018 Fifa World Cup in Selected Countries Worldwide as of May 2018." Statista, Statista Inc., 7 Jun 2018, https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/
Ipsos, Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018 Statista, https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/ (last visited December 21, 2024)
Consumer viewing habits during the 2018 FIFA World Cup in selected countries worldwide as of May 2018 [Graph], Ipsos, June 7, 2018. [Online]. Available: https://www.statista.com/statistics/868958/fifa-world-cup-viewing-habits-worldwide-countries/