This statistic presents the most common U.S. consumer actions after discovering a product in a brand's social media post. According to the August 2017 survey results, 44 percent of consumers reported to have purchased the product later online after the discovery period. Only 11 percent of respondents stated to have purchased the item immediately.
What action did you take after discovering a product in a brand's social media post?
Characteristic
Share of respondents
Bought immediately
11%
Bought later online
44%
Bought later in a physical store
21%
Have never purchased a product they've seen in a social post
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Curalate. (November 15, 2017). What action did you take after discovering a product in a brand's social media post? [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. "What action did you take after discovering a product in a brand's social media post?." Chart. November 15, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. (2017). What action did you take after discovering a product in a brand's social media post?. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. "What Action Did You Take after Discovering a Product in a Brand's Social Media Post?." Statista, Statista Inc., 15 Nov 2017, https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate, What action did you take after discovering a product in a brand's social media post? Statista, https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/ (last visited December 03, 2024)
What action did you take after discovering a product in a brand's social media post? [Graph], Curalate, November 15, 2017. [Online]. Available: https://www.statista.com/statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
