This statistic shows the results of a survey among European advertisers, agencies and publishers on challenges regarding digital advertising measurement in 2018. During the survey, 63 percent of European advertisers stated that delivery of quality digital advertising impressions posed a challenge for them. The same was true for 58 percent of agencies and 64 percent of publishers.
Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder
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IAB Europe. (June 6, 2018). Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder." Chart. June 6, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. (2018). Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Challenges for Digital Advertising Measurement in Europe in 2018, by Type of Stakeholder." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe, Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder Statista, https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/ (last visited December 21, 2024)
Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
