This statistic shows the results of a survey among European advertisers, agencies and publishers on challenges regarding digital advertising measurement in 2018. During the survey, 63 percent of European advertisers stated that delivery of quality digital advertising impressions posed a challenge for them. The same was true for 58 percent of agencies and 64 percent of publishers.
Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder
Characteristic
Advertisers
Agencies
Publishers
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IAB Europe. (June 6, 2018). Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder." Chart. June 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. (2018). Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Challenges for Digital Advertising Measurement in Europe in 2018, by Type of Stakeholder." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/
IAB Europe, Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder Statista, https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/ (last visited July 22, 2024)
Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868803/digital-ads-measurement-priorities-in-europe/