This statistic shows the results of a survey among European advertisers, agencies and publishers on priorities for digital advertising measurement in 2017 and 2018. During the survey, respondents were asked to rate options on a scale from 1 to 4, where 1 meant 'would not help' and 4 meant 'would definitely help'. In 2018, 86 percent of respondents rated the ability to perform cross-media evaluations as a 3 or 4.
Priorities for digital advertising measurement in Europe in 2017 and 2018
* The source adds the following information: "Survey participants were asked to rate various options on a scale of 1 to 4, 1 being the least important, 4 being the most important."
** 49 advertisers, 154 publishers and 243 agencies
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IAB Europe. (June 6, 2018). Priorities for digital advertising measurement in Europe in 2017 and 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for digital advertising measurement in Europe in 2017 and 2018." Chart. June 6, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. (2018). Priorities for digital advertising measurement in Europe in 2017 and 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe. "Priorities for Digital Advertising Measurement in Europe in 2017 and 2018." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
IAB Europe, Priorities for digital advertising measurement in Europe in 2017 and 2018 Statista, https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/ (last visited December 21, 2024)
Priorities for digital advertising measurement in Europe in 2017 and 2018 [Graph], IAB Europe, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/868693/digital-ads-measurement-priorities-in-europe/
