This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
Characteristic
Share of respondents
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eMarketer. (May 2, 2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017." Chart. May 2, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. (2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features Considered as Most Important When Choosing a Marketing Automation Vendor According to B2b Marketing Professionals in The United States as of October 2017." Statista, Statista Inc., 2 May 2018, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer, Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 Statista, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/ (last visited August 24, 2024)
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph], eMarketer, May 2, 2018. [Online]. Available: https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/