This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
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eMarketer. (May 2, 2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017." Chart. May 2, 2018. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. (2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features Considered as Most Important When Choosing a Marketing Automation Vendor According to B2b Marketing Professionals in The United States as of October 2017." Statista, Statista Inc., 2 May 2018, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer, Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 Statista, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/ (last visited November 12, 2024)
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph], eMarketer, May 2, 2018. [Online]. Available: https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
