This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
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eMarketer. (May 2, 2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017." Chart. May 2, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. (2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features Considered as Most Important When Choosing a Marketing Automation Vendor According to B2b Marketing Professionals in The United States as of October 2017." Statista, Statista Inc., 2 May 2018, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer, Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 Statista, https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/ (last visited December 22, 2024)
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph], eMarketer, May 2, 2018. [Online]. Available: https://www.statista.com/statistics/868408/features-most-important-choosing-marketing-automation-vendor/
