During a late 2019 survey of B2B marketers in the United States it was found that 53 percent of respondents believed in-person events to be the most effective channel in driving conversions. E-mail and phone tied for the second place, with 48 percent of marketers choosing these channels as effective in driving conversions.
Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019
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eMarketer. (May 5, 2020). Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. "Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019." Chart. May 5, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. (2020). Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. "Marketing Channels Considered as Most Effective in Driving Conversions According to B2b Marketers in The United States as of December 2019." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer, Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 Statista, https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/ (last visited December 18, 2024)
Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 [Graph], eMarketer, May 5, 2020. [Online]. Available: https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
