During a late 2019 survey of B2B marketers in the United States it was found that 53 percent of respondents believed in-person events to be the most effective channel in driving conversions. E-mail and phone tied for the second place, with 48 percent of marketers choosing these channels as effective in driving conversions.
Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (May 5, 2020). Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. "Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019." Chart. May 5, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. (2020). Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer. "Marketing Channels Considered as Most Effective in Driving Conversions According to B2b Marketers in The United States as of December 2019." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/
eMarketer, Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 Statista, https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/ (last visited August 24, 2024)
Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019 [Graph], eMarketer, May 5, 2020. [Online]. Available: https://www.statista.com/statistics/868394/marketing-channels-most-effective-driving-conversions/