Finland: most watched TV programs 2023

In 2023, the most watched television program in Finland was the Independence Day Reception at the Presidential Palace on the 6th of December, with over 2.5 million viewers. The 6th of December is the Finnish Independence Day (Finnish: Itsenäisyyspäivä). It is a national holiday where Finns celebrate Finland’s declaration of independence from the Russian Empire in 1917. The News at ten, during the halftime of the 'Hockey Night in Canada', followed with around 1.5 million viewers.

Yle Areena is the leading subscription-based streaming service in Finland

According to a 2024 survey, Yle Areena was the most popular subscription-based video streaming service in Finland. Roughly 54 percent of Finns subscribed to the streaming service in 2024. Yle Areena is part of Finland’s national public broadcasting company.

Linear TV is still popular in Finland

Despite the growing streaming market, the percentage of people from Finland watching linear TV on a weekly basis had stayed at around 85 percent since 2017, according to a survey from 2021. This high percentage also shows in the viewing of traditional commercial television channels, where Finland reached more than 80 percent. The other surveyed Nordic countries, Norway, Sweden, and Denmark had lower shares of respondents.

Most watched television programs in Finland in 2023, by average number of viewers (in 1,000s)

Characteristic	Number of viewers in thousands
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Release date

January 2024

More information

Region

Finland

Survey time period

2023

Number of respondents

2,000 respondents

Age group

4 years and older

Special properties

TAM survey; single episodes

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "Finnpanel Oy produces the TV ratings by the means of panel research. Peoplemeters are installed installed to each TV set of a 1000 household sample (approximately 2200 individuals). "

"The peoplemeter approach is a continuous 24-hour measurement of in-home viewing from a long term panel of households, which is equipped with metering devices to monitor changes in set status and viewer appearance. The meter uses a remote control, with each member of the family having his or her own push button on the remote control. Finnpanel polls the stored meter data daily in the early hours of the morning and the first overnight reports are published at 7 a.m."

The TAM survey is controlled by a group of subscribers, including representatives from the main broadcasters, media agencies and advertisers.

The results have been weighted to represent the entire population.

Figures have been rounded

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