This statistic shows the most common features of customer loyalty programs in webshops 2018 in Sweden in 2018. According to the survey, the most common feature of customer loyalty programs was discount codes or special offers for members (75 percent of online retailers). 70 percent of companies sent newsletters, and 45 percent gave bonus points that can be used in the store. Moreover, ten percent of companies offered free shipping exclusively to members of their customer loyalty program.
Share of online shops offering selected features in their customer loyalty program in Sweden in 2018
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Share of respondents
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The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Svensk Digital Handel, & PostNord. (May 16, 2018). Share of online shops offering selected features in their customer loyalty program in Sweden in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/
Svensk Digital Handel, und PostNord. "Share of online shops offering selected features in their customer loyalty program in Sweden in 2018." Chart. May 16, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/
Svensk Digital Handel, PostNord. (2018). Share of online shops offering selected features in their customer loyalty program in Sweden in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/
Svensk Digital Handel, and PostNord. "Share of Online Shops Offering Selected Features in Their Customer Loyalty Program in Sweden in 2018." Statista, Statista Inc., 16 May 2018, https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/
Svensk Digital Handel & PostNord, Share of online shops offering selected features in their customer loyalty program in Sweden in 2018 Statista, https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/ (last visited July 22, 2024)
Share of online shops offering selected features in their customer loyalty program in Sweden in 2018 [Graph], Svensk Digital Handel, & PostNord, May 16, 2018. [Online]. Available: https://www.statista.com/statistics/867843/features-of-customer-loyalty-programs-used-by-online-shops-sweden/
