D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowLoyalty programs: importance of data privacy among consumers in Germany 2016
This statistic shows the results of a 2016 survey in which consumers in Germany were asked how important the following factors are for them when it comes to collecting personal data in the context of a loyalty program. For those surveyed, transparency and understandable terms and conditions appear to be most crucial when using loyalty programs, with 57 percent percent of respondents quoting these factors as quite important.
