This statistic displays the result of a survey from April 2016 about the prominence of bonus program providers in Germany. To the question which five providers come to mind first, 77.6 percent of respondents answered that they were aware of the "Payback" loyalty scheme.
The question was part of a survey by Dr. Grieger & Cie. Marktforschung which can be found here.
If you think about bonus programs, which five providers come first to mind?*
* Translated, the original German question was phrased as follows: "Wenn Sie an Bonusprogramme denken, welche fünf Anbieter fallen Ihnen da spontan ein?"
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SPLENDID RESEARCH. (June 30, 2016). If you think about bonus programs, which five providers come first to mind?* [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/
SPLENDID RESEARCH. "If you think about bonus programs, which five providers come first to mind?*." Chart. June 30, 2016. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/
SPLENDID RESEARCH. (2016). If you think about bonus programs, which five providers come first to mind?*. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/
SPLENDID RESEARCH. "If You Think about Bonus Programs, Which Five Providers Come First to Mind?*." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/
SPLENDID RESEARCH, If you think about bonus programs, which five providers come first to mind?* Statista, https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/ (last visited November 05, 2024)
If you think about bonus programs, which five providers come first to mind?* [Graph], SPLENDID RESEARCH, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/867785/awareness-of-loyalty-schemes-in-germany/
