This statistic shows the most important product information features in online shops according to consumers in Sweden in the 1st quarter of 2018. According to the survey, the most important product information features were product specifications and product pictures (95 percent of respondents each). 86 percent wanted information on product availability, and 73 percent wanted to be able to read product reviews.
Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018
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Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018
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* Sources have conducted four consumer studies in Q1, 2018: February, 1,508 respondents; March, 1,617 respondents; April, 1,612 and 3,139 respondents.
The figures represent the share of respondents who thought the named features were "fairly important" or "very important".
This question was phrased by the source as follows: "Hur viktiga anser du att nedanstående faktorer är gällande produktinformation när du handlar från en webbutik?"
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Svensk Digital Handel, & PostNord. (May 16, 2018). Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/
Svensk Digital Handel, und PostNord. "Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018." Chart. May 16, 2018. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/
Svensk Digital Handel, PostNord. (2018). Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/
Svensk Digital Handel, and PostNord. "Most Important Product Information Features in Online Shops According to Consumers in Sweden in 1st Quarter 2018." Statista, Statista Inc., 16 May 2018, https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/
Svensk Digital Handel & PostNord, Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018 Statista, https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/ (last visited April 25, 2025)
Most important product information features in online shops according to consumers in Sweden in 1st quarter 2018 [Graph], Svensk Digital Handel, & PostNord, May 16, 2018. [Online]. Available: https://www.statista.com/statistics/867745/most-important-product-information-features-in-webshops-in-sweden/
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