Consumer behavior after boycotting brands due to negative press in the UK 2017
This statistic shows the results of a survey on consumer behavior after boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 67 percent of UK respondents stated that they did not go back to using the brand, while 23.3 percent said they went back to using the brand but used it less than before.
