This statistic shows the results of a survey on consumer behavior after boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 67 percent of UK respondents stated that they did not go back to using the brand, while 23.3 percent said they went back to using the brand but used it less than before.
What happened when you stopped using the brand due to a scandal/negative press?
Characteristic
Share of respondents
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YouGov. (April 7, 2017). What happened when you stopped using the brand due to a scandal/negative press? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/
YouGov. "What happened when you stopped using the brand due to a scandal/negative press?." Chart. April 7, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/
YouGov. (2017). What happened when you stopped using the brand due to a scandal/negative press?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/
YouGov. "What Happened When You Stopped Using The Brand Due to a Scandal/Negative Press?." Statista, Statista Inc., 7 Apr 2017, https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/
YouGov, What happened when you stopped using the brand due to a scandal/negative press? Statista, https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/ (last visited August 25, 2024)
What happened when you stopped using the brand due to a scandal/negative press? [Graph], YouGov, April 7, 2017. [Online]. Available: https://www.statista.com/statistics/867096/consumer-behavior-after-brand-boycotting-in-the-united-kingdom-uk/