This statistic shows the results of a survey on boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 23 percent of UK respondents stated that they had boycotted a brand because of negative press coverage before.
Have you ever stopped using a brand due to a scandal/negative press?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (April 7, 2017). Have you ever stopped using a brand due to a scandal/negative press? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. "Have you ever stopped using a brand due to a scandal/negative press?." Chart. April 7, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. (2017). Have you ever stopped using a brand due to a scandal/negative press?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. "Have You Ever Stopped Using a Brand Due to a Scandal/Negative Press?." Statista, Statista Inc., 7 Apr 2017, https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov, Have you ever stopped using a brand due to a scandal/negative press? Statista, https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/ (last visited December 22, 2024)
Have you ever stopped using a brand due to a scandal/negative press? [Graph], YouGov, April 7, 2017. [Online]. Available: https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/