This statistic shows the results of a survey on boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 23 percent of UK respondents stated that they had boycotted a brand because of negative press coverage before.
Have you ever stopped using a brand due to a scandal/negative press?
Characteristic
Share of respondents
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YouGov. (April 7, 2017). Have you ever stopped using a brand due to a scandal/negative press? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. "Have you ever stopped using a brand due to a scandal/negative press?." Chart. April 7, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. (2017). Have you ever stopped using a brand due to a scandal/negative press?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov. "Have You Ever Stopped Using a Brand Due to a Scandal/Negative Press?." Statista, Statista Inc., 7 Apr 2017, https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/
YouGov, Have you ever stopped using a brand due to a scandal/negative press? Statista, https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/ (last visited August 25, 2024)
Have you ever stopped using a brand due to a scandal/negative press? [Graph], YouGov, April 7, 2017. [Online]. Available: https://www.statista.com/statistics/867088/brand-boycotting-due-to-negative-press-in-the-united-kingdom/