The graph shows presents information on the interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020. According to the the data, advertisers spent close to 800 million U.S. dollars on addressable TV ads in 2017, and the spending is projected to further grow to 3.1 billion by the end of 2020.
Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020
(in billion U.S. dollars)
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MediaVillage. (April 3, 2018). Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/
MediaVillage. "Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)." Chart. April 3, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/
MediaVillage. (2018). Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/
MediaVillage. "Interactive, Vod and Addressable Tv Advertising Spending in The United States from 2010 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/
MediaVillage, Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/ (last visited December 30, 2024)
Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars) [Graph], MediaVillage, April 3, 2018. [Online]. Available: https://www.statista.com/statistics/866808/interactive-vod-addressable-tv-ad-spend-usa/
