This statistic displays the results of a survey conducted between May and July of 2017 about the local and foreign brand preferences of fashion accessories among consumers in China. During the measured time period, around 31 percent of the Chinese respondents stated that they preferred local brands of fashion accessories over foreign brands.
Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017
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Share of respondents
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McKinsey & Company. (November 22, 2017). Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/
McKinsey & Company. "Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017." Chart. November 22, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/
McKinsey & Company. (2017). Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/
McKinsey & Company. "Local and Foreign Brand Preferences of Fashion Accessories among Consumers across China as of July 2017." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/
McKinsey & Company, Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017 Statista, https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/ (last visited August 25, 2024)
Local and foreign brand preferences of fashion accessories among consumers across China as of July 2017 [Graph], McKinsey & Company, November 22, 2017. [Online]. Available: https://www.statista.com/statistics/866351/china-consumer-fashion-accessory-brand-preferences/