This statistic displays the results of a survey conducted between May and July of 2017 about the local and foreign brand preferences of apparel and footwear among consumers in China. During the measured time period, around 42 percent of the Chinese respondents stated that they preferred local brands of apparel and footwear over foreign brands.
Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017
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McKinsey & Company. (November 22, 2017). Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. "Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017." Chart. November 22, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. (2017). Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. "Local and Foreign Brand Preferences of Apparel and Footwear among Consumers across China as of July 2017." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company, Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 Statista, https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/ (last visited November 21, 2024)
Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 [Graph], McKinsey & Company, November 22, 2017. [Online]. Available: https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
