This statistic displays the results of a survey conducted between May and July of 2017 about the local and foreign brand preferences of apparel and footwear among consumers in China. During the measured time period, around 42 percent of the Chinese respondents stated that they preferred local brands of apparel and footwear over foreign brands.
Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 22, 2017). Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. "Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017." Chart. November 22, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. (2017). Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company. "Local and Foreign Brand Preferences of Apparel and Footwear among Consumers across China as of July 2017." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
McKinsey & Company, Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 Statista, https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/ (last visited December 22, 2024)
Local and foreign brand preferences of apparel and footwear among consumers across China as of July 2017 [Graph], McKinsey & Company, November 22, 2017. [Online]. Available: https://www.statista.com/statistics/866300/china-consumer-apparel-and-footwear-brand-preferences/
