Mexico: Instagram user share 2024, by age group

As of September 2024, almost 37 percent of Instagram users in Mexico were young adults between 18 and 24 years old, while adults between 25 and 34 years old accounted for about 33.5 percent of the platform users. 

Instagram usage in Mexico

With approximately 47.66 million active users, Mexico has the second-largest Instagram user base in Latin America. In 2023, the video and photo sharing service was among the most used social media platforms in Mexico, with 73 percent of respondents reporting media sharing platforms such as Instagram or Snapchat. Meanwhile, the app has also managed to keep a relatively high rate of engagement in the country, with Mexican users spending approximately 6.5 hours in its mobile app per month.

Home of influencers

More than a hobby, building a large and engaged audience on Instagram has become a career choice for many Mexicans. Over two-thirds of the so-called influencers in Mexico have between a thousand and 20 thousand followers on the platform. Beauty brands on Instagram in the country have captivated a massive audience. An example is the beauty brand on Instagram was Sally Beauty México, which gathered approximately 781 thousand followers as of March 2023.