Online booking agencies (such as Booking.com and Expedia) represented nearly 30 percent of overnight hotel bookings in Europe. However, collectively (whether via email, phone, in person, or through the hotels own website), direct bookings represented approximately 45.5 percent of hotel bookings made in Europe.
Distribution of hotel overnight bookings in Europe in 2019, by channel
*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.
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University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (July 16, 2020). Distribution of hotel overnight bookings in Europe in 2019, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Distribution of hotel overnight bookings in Europe in 2019, by channel." Chart. July 16, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2020). Distribution of hotel overnight bookings in Europe in 2019, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Distribution of Hotel Overnight Bookings in Europe in 2019, by Channel." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Distribution of hotel overnight bookings in Europe in 2019, by channel Statista, https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/ (last visited December 21, 2024)
Distribution of hotel overnight bookings in Europe in 2019, by channel [Graph], University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/865732/europe-hotel-booking-distribution-channels/
