This statistic displays the results of a survey on the usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017. Among respondents, 58.4 percent said they used online ratings and reviews to find out information about personal care products and cosmetics, making this the most popular online information channel. In addition, almost 40 percent of those surveyed claim to use Youtube to find out product information.
Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017
Consumers across ten EU member states*; those who use online sources
Method of interview
Online survey
Supplementary notes
* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain,
Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.
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Statista. (June 13, 2017). Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/
Statista. "Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017." Chart. June 13, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/
Statista. (2017). Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/
Statista. "Usage Share of Online Channels to Access Information on Personal Care and Cosmetic Products among Consumers in Europe in 2017." Statista, Statista Inc., 13 Jun 2017, https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/
Statista, Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017 Statista, https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/ (last visited December 30, 2024)
Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017 [Graph], Statista, June 13, 2017. [Online]. Available: https://www.statista.com/statistics/865689/usage-of-online-information-channels-for-cosmetics-europe/
