This statistic displays the importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in ten European countries in 2017. Among the various criteria, respondents were most likely to rate product quality and product efficacy as most important, at 52 and 51 percent respectively. Around 38 percent of those surveyed said that social responsibility was important for them when purchasing cosmetics or personal care products.
Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017
* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain,
Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.
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Statista. (June 13, 2017). Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/
Statista. "Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017." Chart. June 13, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/
Statista. (2017). Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/
Statista. "Importance of Selected Factors When Deciding to Buy a Personal Care or Cosmetic Product among Consumers in Europe in 2017." Statista, Statista Inc., 13 Jun 2017, https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/
Statista, Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017 Statista, https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/ (last visited December 30, 2024)
Importance of selected factors when deciding to buy a personal care or cosmetic product among consumers in Europe in 2017 [Graph], Statista, June 13, 2017. [Online]. Available: https://www.statista.com/statistics/865682/most-important-purchasing-criteria-for-cosmetics-europe/
