In 2021, the retail sales value of health and wellness (HW) packaged food and beverages in Japan amounted to around 55.1 billion U.S. dollars. The sector was forecast to grow steadily and exceed 57 billion dollars in 2025.
HW food and beverages include products categorized as naturally healthy, fortified and functional, free from allergens, better-for-you, and organic products. Naturally healthy food and drinks, referring to products with natural substances considered beneficial to health, accounted for almost half of the retail sales of the HW food products market in Japan.
Organic groceries – the bud of the market
While naturally healthy products dominated the sector owing to a strong performing beverage segment, organic groceries stood at the bottom of the ranking. Even though promotion efforts of the Japanese Ministry of Agriculture, Forestry and Fisheries have boosted demand in the organic food market in recent years, high prices and unsteady supply have inhibited market growth. To stabilize supply chains, the Japanese government complemented domestic production regulations with bilateral trade agreements under organic equivalency systems. This has allowed the distribution of imported foods under the Japanese “Organic JAS” label, as long as as long as they were certified under a comparable system overseas, encouraging investments in the budding segment.
The demand for health and wellbeing
In the last decades, Japanese households shifted the center of their lives towards the bustling metropolitan areas. Quick meals and long work hours accompany this lifestyle, much to the benefit of the convenience food market. But as the awareness of lifestyle diseases and their correlation with physical and mental health increases, a healthy diet has returned to consumers' focus. TV advertising heavily promotes health foods and supplements as daily companions to this healthy lifestyle. Marketed as an energy booster and supporter of bodily functions, manufacturers aim for market growth by targeting office employees and other consumers with busy schedules.
Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025
(in billion U.S. dollars)
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Retail sales in billion U.S. dollars
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Global Organic Trade Guide. (December 30, 2022). Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/
Global Organic Trade Guide. "Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025 (in billion U.S. dollars)." Chart. December 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/
Global Organic Trade Guide. (2022). Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/
Global Organic Trade Guide. "Retail Sales Value of The Health and Wellness (Hw) Beverages and Packaged Food Market in Japan from 2018 to 2021 with Forecasts until 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Dec 2022, https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/
Global Organic Trade Guide, Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/ (last visited August 24, 2024)
Retail sales value of the health and wellness (HW) beverages and packaged food market in Japan from 2018 to 2021 with forecasts until 2025 (in billion U.S. dollars) [Graph], Global Organic Trade Guide, December 30, 2022. [Online]. Available: https://www.statista.com/statistics/865583/japan-health-wellness-product-market-sales-value/