In 2021, Alibaba's average customer acquisition costs amounted to around 477 yuan, whereas the short video platform Kuaishou spent an average of 73 yuan on the acquisition of each new customer. Compared to traditional e-commerce platforms, social commerce and live commerce platforms had much lower average customer acquisition costs.
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform
(in yuan)
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Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform
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199IT. (April 14, 2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan)." Chart. April 14, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. (2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan). Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average Customer Acquisition Costs in China from Financial Year 2016 to 2021, by E-commerce Platform (in Yuan)." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT, Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) Statista, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/ (last visited March 16, 2025)
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph], 199IT, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
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