Norway: YouTube usage, by device 2019

Norwegians preferred to use YouTube on mobile phones according to a survey conducted in 2019. In fact, the results show that this device was preferred by 70 percent of the respondents. The second most used device for YouTube was the computer, used by 66 percent of Norwegians. Furthermore, Norwegians seemed to have used the platform for different purposes. The most common one was without a doubt entertainment, according to over 90 percent of the respondents to a survey conducted in the third quarter of 2019. Moreover, 13 percent of the Norwegians used YouTube as a news source.

 Who has the most subscribers in Norway?

     Alan Walker, a DJ and record producer, had the YouTube channel with the highest number of subscribers in Norway: over 30 million as of April 2019. The second most subscribed-to YouTube channel in the evaluated period was SaraBeautyCorner, focused on DIY, comedy, and makeup, with 10.5 million subscribers.

 YouTube worldwide

     At the end of 2018, the majority of content on YouTube worldwide was focused on people and blogs. Gaming was the second most popular YouTube video content, followed by entertainment. Also, only five percent of the YouTube content globally was music.

On what device do you use YouTube?

Characteristic	Share of respondents
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Release date

October 2019

More information

Region

Norway

Survey time period

Q3 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source adds the following information: "The figures represent how many of the ones using the following social media that use the social media on the following devices".

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