In the year 2023, Avolta spent a total of six million Swiss francs on public relations (PR) and 24.2 million on advertising. Compared to a year earlier, the company spent six million Swiss francs less in PR.
The company rebranded from Dufry to Avolta in early 2024.
PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023
(in million Swiss francs)
Figures prior to 2020 were retrieved from earlier releases of the source.
From 2018 onwards, the source started separating the advertising and public relation expenses.
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Avolta. (March 13, 2024). PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023 (in million Swiss francs) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/
Avolta. "PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023 (in million Swiss francs)." Chart. March 13, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/
Avolta. (2024). PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023 (in million Swiss francs). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/
Avolta. "Pr and Advertising Costs of Avolta (Dufry) Worldwide from 2016 to 2023 (in Million Swiss Francs)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/
Avolta, PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023 (in million Swiss francs) Statista, https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/ (last visited December 30, 2024)
PR and advertising costs of Avolta (Dufry) worldwide from 2016 to 2023 (in million Swiss francs) [Graph], Avolta, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/864790/pr-and-advertising-costs-of-dufry-worldwide/
