Main challenges in omnichannel commerce among e-commerce companies 2022

Published by Daniela Coppola, Nov 9, 2024
Grocery retailers with e-commerce operations are the companies struggling the most with omnichannel customer experience, a worldwide survey from 2022 revealed. A truly holistic omnichannel digital experience challenged 54 precent of retailers and 47 percent of e-commerce pure players. As a result, the latter are probably willing to branch out into traditional retail.

Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company

CharacteristicRetailGroceryE-commerce only
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Showing entries 1 to 5 (5 entries in total)
Statistic: Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company

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Release date

June 2022

Region

Worldwide

Survey time period

March 18 to April 12, 2022

Number of respondents

294 decision makers*

Supplementary notes

*job title of Director or higher working in retail companies with e-commerce operations.
The survey was carried out in the US, UK, Germany, Denmark, Norway, Sweden, and Australia.

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