Perception on the quality of expensive brands across India 2017 by age

Share of individuals who think expensive brands are of better quality across India in 2017, by age

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Sources

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Release date

October 2017

Region

India

Survey time period

July 10 to July 31, 2017

Number of respondents

5,700 respondents

Age group

18 years and older

Special properties

Among 18-25 year olds across 16 cities.

Supplementary notes

*Target respondents were both male and female from age groups 18-21 years and 22-25 years, belonging to households with durable ownership of CTV, Refrigerator and at least two of: Car, Two Wheeler, Home computer/laptop, Air Conditioner and Washing machine. The respondent was either currently a student of undergraduate or above or employed with education graduate or above. Additionally the respondent was a regular user of internet on the smart phone and member of a social networking site.

Survey question as phrased by the source: More expensive brands are of much better quality.
The source does not specify the type of survey.

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