In 2020, the BFSI and the FMCG sector in India had the highest share of contribution towards radio advertising expenditure with 12 percent each. Radio advertising expenditure declined significantly that year, largely due to the impact of the COVID-19 pandemic.
Share of radio advertising expenditure across India in 2020, by category
Characteristic
Ad expenditure contribution
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Madison World, & Pitch. (February 17, 2021). Share of radio advertising expenditure across India in 2020, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Share of radio advertising expenditure across India in 2020, by category." Chart. February 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Share of radio advertising expenditure across India in 2020, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Share of Radio Advertising Expenditure across India in 2020, by Category." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Share of radio advertising expenditure across India in 2020, by category Statista, https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/ (last visited July 22, 2024)
Share of radio advertising expenditure across India in 2020, by category [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/