In 2020, the BFSI and the FMCG sector in India had the highest share of contribution towards radio advertising expenditure with 12 percent each. Radio advertising expenditure declined significantly that year, largely due to the impact of the COVID-19 pandemic.
Share of radio advertising expenditure across India in 2020, by category
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Madison World, & Pitch. (February 17, 2021). Share of radio advertising expenditure across India in 2020, by category [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Share of radio advertising expenditure across India in 2020, by category." Chart. February 17, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Share of radio advertising expenditure across India in 2020, by category. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Share of Radio Advertising Expenditure across India in 2020, by Category." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Share of radio advertising expenditure across India in 2020, by category Statista, https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/ (last visited January 06, 2025)
Share of radio advertising expenditure across India in 2020, by category [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/862346/india-share-of-radio-advertising-expenditure-contribution-by-category/
