This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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Mavrck. (January 3, 2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/
Mavrck. "Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical." Chart. January 3, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/
Mavrck. (2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/
Mavrck. "Average Engagement Rate on Branded Influencer-generated Content on Instagram Worldwide in 2017, by Vertical." Statista, Statista Inc., 3 Jan 2018, https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/
Mavrck, Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical Statista, https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/ (last visited November 21, 2024)
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical [Graph], Mavrck, January 3, 2018. [Online]. Available: https://www.statista.com/statistics/862317/average-engagements-per-branded-instagram-post-influencer-vertical/
