This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 1.47 percent per branded Instagram post.
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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Mavrck. (January 3, 2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. "Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count." Chart. January 3, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. (2018). Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck. "Average Engagement Rate on Branded Influencer-generated Content on Instagram Worldwide in 2017, by Follower Count." Statista, Statista Inc., 3 Jan 2018, https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/
Mavrck, Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count Statista, https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/ (last visited December 30, 2024)
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count [Graph], Mavrck, January 3, 2018. [Online]. Available: https://www.statista.com/statistics/862306/average-engagements-per-branded-instagram-post-influencer/
