In 2020, the real estate and construction sector across India contributed around 21 percent to the overall out-of-home advertising expenditure. This was followed by the FMCG and financial services sector. Overall, the OOH ad expenditures declined significantly that year, largely due to the impact of the COVID-19 pandemic.
Share of out-of-home advertising expenditure across India in 2020, by category
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Madison World, & Pitch. (February 17, 2021). Share of out-of-home advertising expenditure across India in 2020, by category [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Share of out-of-home advertising expenditure across India in 2020, by category." Chart. February 17, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Share of out-of-home advertising expenditure across India in 2020, by category. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Share of Out-of-home Advertising Expenditure across India in 2020, by Category." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Share of out-of-home advertising expenditure across India in 2020, by category Statista, https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/ (last visited January 06, 2025)
Share of out-of-home advertising expenditure across India in 2020, by category [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/862305/india-share-of-ooh-advertising-expenditure-contribution-by-category/