This statistic presents the results of a survey on Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute. Some 44 percent of millennials responded that they were willing to pay more for premium quality products which have been manufactured using sustainable materials.
Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute
Characteristic
Share of respondents
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Deloitte. (February 18, 2018). Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/
Deloitte. "Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute." Chart. February 18, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/
Deloitte. (2018). Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/
Deloitte. "Millennials' Willingness to Pay (Wtp) for Product Attributes Worldwide as of 2016, by Attribute." Statista, Statista Inc., 18 Feb 2018, https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/
Deloitte, Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute Statista, https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/ (last visited July 23, 2024)
Millennials' willingness to pay (WTP) for product attributes worldwide as of 2016, by attribute [Graph], Deloitte, February 18, 2018. [Online]. Available: https://www.statista.com/statistics/862220/global-millennials-willingness-to-pay-for-product-attributes/