This statistic presents the results of a survey on consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation. Some 47 percent of millennial respondents stated that they were willing to pay more for premium quality products which have been manufactured using organic and natural ingredients.
Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation
Characteristic
Share of respondents
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Deloitte. (February 18, 2018). Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. "Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation." Chart. February 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. (2018). Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte. "Consumers' Willingness to Pay (Wtp) for Organic and Natural Ingredient Product Attributes Worldwide as of 2016, by Generation." Statista, Statista Inc., 18 Feb 2018, https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/
Deloitte, Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation Statista, https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/ (last visited July 22, 2024)
Consumers' willingness to pay (WTP) for organic and natural ingredient product attributes worldwide as of 2016, by generation [Graph], Deloitte, February 18, 2018. [Online]. Available: https://www.statista.com/statistics/862185/global-consumers-willingness-to-pay-for-organic-natural-attributes-by-generation/