In 2023, the German software company SAP's sales and marketing expenses reached 8.8 billion euros. That same year, SAP generated over 31 billion euros in revenue worldwide.
SAP's marketing and sales expenses from 2015 to 2023
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SAP. (February 28, 2024). SAP's marketing and sales expenses from 2015 to 2023 (in million euros) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. "SAP's marketing and sales expenses from 2015 to 2023 (in million euros)." Chart. February 28, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. (2024). SAP's marketing and sales expenses from 2015 to 2023 (in million euros). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. "Sap's Marketing and Sales Expenses from 2015 to 2023 (in Million Euros)." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP, SAP's marketing and sales expenses from 2015 to 2023 (in million euros) Statista, https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/ (last visited November 03, 2024)
SAP's marketing and sales expenses from 2015 to 2023 (in million euros) [Graph], SAP, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/