In 2023, the German software company SAP's sales and marketing expenses reached 8.8 billion euros. That same year, SAP generated over 31 billion euros in revenue worldwide.
SAP's marketing and sales expenses from 2015 to 2023
(in million euros)
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SAP. (February 28, 2024). SAP's marketing and sales expenses from 2015 to 2023 (in million euros) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. "SAP's marketing and sales expenses from 2015 to 2023 (in million euros)." Chart. February 28, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. (2024). SAP's marketing and sales expenses from 2015 to 2023 (in million euros). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP. "Sap's Marketing and Sales Expenses from 2015 to 2023 (in Million Euros)." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/
SAP, SAP's marketing and sales expenses from 2015 to 2023 (in million euros) Statista, https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/ (last visited December 03, 2024)
SAP's marketing and sales expenses from 2015 to 2023 (in million euros) [Graph], SAP, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/862003/saps-marketing-and-sales-expenses/