Hours per day on social media in the Netherlands 2017, by age group
Young adults spent more time on social media than older age groups, as 30 percent of Dutch 18-to 25-year-olds used the platforms three to five hours per day. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
